Is your website working to help you grow your business? Does it bring you new customers on a regular basis? Does it capture details of your website visitors so that you can follow up with them and convert some of them to new customers?
Most website designers focus solely on design. Understandably you might think. Of course you want a website that looks good and shows off your practice or your small business to good effect. But design is secondary to function - there's no point in having the most stunning website in the world if it doesn't help you to grow your business.
Take a quick test with your own website - how well is it working for you?
Q1: What's Your Value Proposition?
Your Value Proposition tells visitors why they should do business with you rather than with one of your competitors. It should communicate how you can solve their problem and what benefit they'll get from using your service. This needs to be a clear, striking headline at the top of your homepage that will grab your visitors' attention in the few seconds that you have before they decide to go somewhere else on the internet. Take a look at your Home Page- is your Value Proposition clearly stated there?
Q2: What do you want your website visitors to do?
A potential client arrives on your home page. What do you want them to do? How will they know?
For example, do you want them to call you for an appointment? Register for a special offer? Sign up for your newsletter?
Have a look at your website now. Is it obvious what a new visitor should do?
Do you have a system for getting your website visitor's contact details and following up with them? If you don't you're missing out. Most people won't do business with you the first time they interact with you, or the second, or even the third. On average it takes at least 8 interactions before a new client makes an appointment with you or a customer makes a purchase.
So offer your website visitors something of value in in exchange for some details about them. This starts a relationship and when they are ready to purchase they're far more likely to think of you.
Q3: Is it all about You?
Go to your Homepage and read it. Is it all about you, your qualifications, experience, products and services? Or is it about how you can help solve your visitor's problems?
People want to know how you are going to help them. Tell your website visitors how you can solve their problems, help them get fitter, fix their pets. Use the words 'you' and 'your' far more than "I' and 'we'.
Giving you a website that works to bring you new business is what we specialise in here at Coughlan Media Solutions. I'm Andrew Coughlan and my mission is to help you to grow your professional practice or small business with a dynamic, effective website. Click the button below to find out how we can help you.
We blend extensive experience in digital marketing with entrepreneurial success. We know what works!
We Can Help You..
Develop an effective online presence to grow your business
A Website that Works
Your website needs to look good, but just looking good isn't enough. Is your website bringing you new customers on a regular basis? Does it make it easy for your existing customers to contact you and use more of your products or services?
Your new website will be designed to showcase your business and to bring in new customers. It will be fast to load and easy for your visitors to use on mobiles and desktops.
We'll be there to help when you need us; whether it's making updates to the site or ensuring that your site is secure and running smoothly.
Attract New Customers
Would you like more customers? Is your current website helping them to find you? Your new website will make it easy for visitors to see how you can help them and straightforward for them to contact you.
Most of your website visitors won't be ready to use your business just yet. By offering them some really useful free information on your website you can start a relationship with them, which will lead to some of them becoming your customers later on.
We'll set this up for you and help you to build up both your customer list and your list of potential customers.
Increase Your Revenue
How do you increase your business revenue? There are only three ways: get more customers, get your existing customers to buy more often, and increase the amount that your customers spend with you on each visit.
Your new website will position you to increase the number of your customers. It will also make it easy for existing customers to contact you to book an appointment or purchase your services. More customers, and making it easy for them to use your services, will help you to increase your business revenue.